Lana Del Rey: Ride

The accompanying music video for "Ride" was directed by Anthony Mandler, and was released on October 12, 2012. Del Rey's role in the video was compared to Lolita and A Streetcar Named Desire. The monologue treatment at the start and end of the video met polarized opinion; some considered it "meaningless" and a "gibe to her critics", while others called it "moving" and "really something".