We Know Where You Live Nova : Season 17 Episode 18

TV-PG PBS 1h 00m int(0)

EPISODE LIST

This NOVA episode examines direct marketing, a phenomenon that affects thousands of people, yet remains mysterious to most civilians. Advertisers are able to keep detailed tabs on their potential consumers, managing to land targeted ads in their mailboxes each week. Researchers uncover the controversial secrets and complex formulas that allow direct marketing to thrive.

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