Helvetica Imagine : Season 9 Episode 3

Helvetica is a shorter version of the feature-length film by Gary Hustwit about the most popular typeface in the world, which celebrates its 50th birthday this year. Why Helvetica? Because it is everywhere. Millions of people use it and read it everyday, on public transport, newspapers, shop fronts and, of course, their computers. The film tells the story of how a typeface drawn by a little-known Swiss designer in 1957 became one of the most popular ways for us to communicate. It has been described as the Kate Moss of fonts - ultrathin, misunderstood and plastered all over the tabloids. The Museum of Modern Art in New York even staged an exhibition devoted to it.